The Plains Agency
Intellectual Property Specialists
Dedicated to the Appropriate Exploitation of Ingenuity
There is one thing stronger than all the armies in the world, and that is an idea whose time has come.
Christi Cardenas is the founder and owner of The Plains Agency. To say Christi has a lot of energy is an under-statement. She cares about those she represents and will only take on a project if she’s confident she can add something to the proposition. Although having worked with and built many different types of intellectual property, she never pretends to know what she doesn’t know. She does, however, have a serious Rolodex of interesting contacts. She understands the value of relationships and has a reputation for bringing the right people to the table by building professional teams customized to her client’s specific needs.
Christi understands brands because she’s built several. She especially loves working with new and small businesses as well as entrepreneurs to help them reach their full potential while increasing their bottom line. She also owns and shows Arabian horses and is now integrating her passion into her professional life by working on several initiatives in the equine space.
She’s worked with and/or represented such well known companies as The Scripps Networks (Food, HGTV, DIY), Universal Studios, Warner Brothers, 20th Century Fox, Electric Entertainment, Marvel, DC Comics, Hasbro, National Public Radio, Pillsbury/General Mills, Ameriprise, Margaret Weis Productions as well as several New York Times bestselling authors. She has a knack for turning people’s ideas (no matter how big or small) into something that can be monetized. She’s often brought in to negotiate transactions whether she has a client at the table or not because of her concise communication skills and her willingness to call it as she sees it.
01 / A Conversation
It all starts with a conversation. Tell us what you’re thinking. You’ll find we’re excellent listeners, while asking questions to gain a better understanding of your goals.
02 / Dig Deeper
This is the discovery phase of the opportunity. We dive in, do the research, identify the market and help you further articulate and define your short and long-term goals.
03 / The Blueprint
Blueprints are how we memorialize the services we will provide. A great blueprint has a firm foundation, a phased plan for execution, and identified benchmarks for success.
And we’re off. This is where we become a part of your team and, with blueprint in hand, help tell your story by finding the right partners to turn your idea into a monetized reality.
There is only one thing that makes a dream impossible to achieve:
The fear of failure.
Paolo Coelho, The Alchemist